Media Mindfulness

“…Our culture has become so saturated with ironic doubt that it’s beginning to doubt its own mode of doubting. If everything is false, then by the same token anything can be taken as true, or at least as true enough. Truths are no longer absolute; they’re shifting, temporary, whatever serves the purpose of the moment. Postironists create their own sets of serviceable realities and live in them independent of any facets of the outside world that they chooose to ignore….Practitioners of postironic consciousness blur the boundaries between irony and earnestness in ways we traditional ironists can barely understand, creating a state of consciousness wherein critical and uncritical responses are indistinguishable. Postirony seeks not to demystify but to befuddle, not to synthesize opposites but to suspend them, keeping open all possibilities at once. And we marketers, in forging a viable mode of postironic consumerism, must seek to foster in the consumer a mystical relationship with consumption. Through consumption consumers will be gods; outside of consumption they will be nothing: a perpetual oscillation between absolute control and absolute vulnerability, between grandeur and persecution.”

The Savage Girl, Alex Shakar

Other postirony commentary found in the Googlesphere:

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