Media Mindfulness

This interesting item on “prosumers” posting video for their sites not just to mess around but for building their business:

Advertising Age - The Growing Potential of Prosumer-Produced Video Content:

Not consumer-content generators

Peeler, Otalvaro and DePew are just three examples from a growing army of video producers who should not really be lumped in with the consumer content generators who’ve stolen so many headlines this year. Sure, like your average YouTuber, they’re benefiting from new technologies and the long-tail economy and are bringing a consumer sensibility to their work. But they’re also making use of professional experience and are building businesses, not just entertaining their friends.

What’s more, through their experience and ability in targeting interest groups, as well as new technology and service providers such as Brightcove or Roo, they can find meaningful audiences across a range of sites — audiences that can be measured and, most importantly, can be re-aggregated into the kinds of numbers that actually mean something to advertisers.