Media Mindfulness

Advertisers find the right pitch in boomer icons - American Boomers - MSNBC.com:

NEW YORK - In advertising, image is everything. So to attract aging baby boomers — the generation that once proclaimed “never trust anyone over 30″ — advertisers are turning to some icons of their youth.

Dennis Hopper, the counterculture rebel of the movie “Easy Rider,” pitches retirement planning; “Star Trek’s” Mr. Spock, pain relief, and “Rocky Horror’s” Susan Sarandon escaped the time warp to turn back the hands of time for Revlon.