Media Mindfulness

Who could have imagined five years ago that nicotine patches would compete with commercial tobacco companies for attention and ad dollars. Moreover, in a strange twist of fate, the product is shopped as a beauty aid. But there you have it. This ad is also in line with the trend to use deconstruction techniques as a persuasion tool. If you are a teacher, you may want to use this to compare with a cigarette ad in your classroom to promote a discussion about beauty as a sales instrument.

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