Media Mindfulness

No fruit in this package

Fruit Shown on Label Often Not in the Box, Kids’ Food Study Says (Via commondreams.org):

Fruit is a big seller for parents who want to feed their children nutritious food. So it’s no surprise that manufacturers prominently display berries, cherries and oranges on boxes of breakfast cereals, drink cans and yogurt containers.

Berry Berry Kix contains no berries whatsoever.
Unfortunately, according to health advocates, many companies fail to put the fruit where it counts — inside the products.

The Prevention Institute and the Strategic Alliance for Healthy Food and Activity Environments, an Oakland-based coalition of California’s leading public health, physical activity and nutrition organizations, say more than half of the most aggressively advertised children’s foods that show fruit on their packaging or even put the word “fruit” in their name contain no fruit.

Yoplait Go-Gurt Strawberry Splash yogurt, Fruity Cheerios and Berry Berry Kix are just a few of the products named in the organization’s study being released today, “Where’s the Fruit?”