Media Mindfulness

Is this advocacy or ad-vocacy? The postironic aspect is that somehow this scene (and the others linked to in the Washington Post article below) assumes that despite global warming, normal activities like leisure and consumerism will go uninhibited. Hmmm.

High-Water Marketing - washingtonpost.com:

In print ads promoting its spring/summer collection, the Italian-based clothing company depicts landscapes that have been transformed by environmental disaster. The proud buildings of Manhattan and the presidential faces of Mount Rushmore are half-submerged in water from melted glaciers. Paris is a steamy jungle. Life looks pretty awesome, though. Diesel’s models are dressed fashionably if barely (to accommodate the weather) and they lounge amid this hip dystopia in glamorous unconcern, fanning themselves or applying suntan lotion to one another’s tawny backs.

The images are stamped: “Global Warming Ready.”