Media Mindfulness

Time Magazine is being “webatized” (my term). Check out this interesting feature from Pentagram that examines the process of its design change:

New at Pentagram: New Work: TIME Magazine:

Paula Scher, who collaborated with Hayman on the redesign prototype, explained part of the thought process behind the project. “We created a system that we thought would resonate with today’s readers. It’s full of quick bits and relevant info, but still retains the spirit of TIME. We used the display typeface Franklin Gothic that was part of the history of the magazine, and revisited the grid used by Walter Bernard,” the legendary editorial designer.

(Via Bagnews Notes)

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