How much is a friend worth?

A study that examines the monetization of relationships. Who’s your best bud now? Nike or Johnny?

Advertising Age – Digital – What’s Making ‘Friends’ With a MySpace User Worth?:

“It’s when I take the brand, put it on my profile page and then all the people would develop a deeper meaning for what Adidas stands for because of where it stands in my own personal story.”

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