Archive for the 'Neuroscience' Category
Boing Boing: A Directory of Wonderful Things:
Neuroscientists report that they can use brain scans to predict whether someone looking at a product will actually buy it or not. Dr. Brian Knuston and his colleagues at Stanford University put images of 40 objects in front of 26 subjects undergoing brain fMRIs. By analyzing which parts of [...]
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