Media Mindfulness

Advertising Age - Caught in the Clutter Crossfire: Your Brand:
NEW YORK (AdAge.com) — Somewhere between 254 and 5,000 is a number that represents just how many commercial messages an average consumer gets each day. Attempts to beat clutter only end up yielding more of it, a bitter irony bound to have dire consequences for a [...]

Writing about the need to shift our economic paradigm, Adbuster’s Kalle Lasn has a good overview of how this kind of change happens in the real world. My only beef with the arguments in the extended article is his use of old paradigm activist tactics, i.e. disruption, protest, etc. Though I think those tactics are [...]

Levy: Google Apps Takes Aim at Microsoft - Newsweek Steven Levy - MSNBC.com:
Feb. 22, 2007 - Google announced today that a previous collection of free products, known as Google Apps, would be enhanced and re-released in as a paid package directed to businesses. Sounds sort of … yawnworthy, doesn’t it? Actually, it’s one of the [...]

What does “convergence” mean?
Web exclusive: ‘Technology and frustration’ by John Browning | Prospect Magazine February 2007 issue 131:
Technically, the internet treats all information flows alike, as digital data which can be edited, linked, searched, displayed or whatever. More important, it provides a common means of transmitting all of that information. While every previous new media [...]

In the world of online gaming and digital spaces like Second Life, there is a parallel, virtual economy. But this translates as cash in the real world, a good example of why we should avoid dichotomizing “real” and “virtual,” and instead see them as supplementing each other.
EBay bans auctions of virtual treasures - Los Angeles [...]